•  


What if your organization could obtain a 360 degree view of the customer across offline, online and social and mobile channels?

Attend this webinar with Splunk and Hortonworks to see examples of how marketing, business and operations analysts can reach across disparate data sets in Hadoop to spot new up-sell and cross-sell opportunities.

We'll cover examples of how to measure buyer sentiment and changes in buyer behavior. Along with best practices for using data in Hadoop with Splunk to assign customer influence scores that online, call-center and retail branches can use to customize more compelling products and promotions.

Lastly, you'll learn how to secure confidential customer information stored in Hadoop with tools such as Kerberos authentication, role-based access controls in Hunk: Splunk Security for Hadoop, Apache Knox perimeter security, and encrypted connections in your clusters. We will also cover best practices for when to mask confidential customer information in large shared-service clusters.

We look forward to having you join us and being a part of this exciting discussion.

Enrich a 360-degree Customer View with Apache Hadoop and Splunk

Date: February 26, 2014 @ 10am PST / 1pm EST


SOCIALIZE WITH US: Hortonworks on LinkedIn Hortonworks on Twitter Hortonworks on Slideshare Hortonworks RSS Hortonworks on Facebook

Speakers:

Brett Sheppard, Director Product Marketing, Splunk

John Kreisa, VP Strategic Marketing, Hortonworks